Beginner’s Guide To SEO

What is Search Engine Optimization (SEO)?

SEO is a digital marketing strategy used to grow visibility through non-advertised search engine results. With a creative and technically advanced approach; SEO can be used to improve rankings, drive traffic, and increase awareness in search engines. There are many components to SEO, from the text on your page to the way other sites link to you online.

SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too.

In this article, I will detail all the main components of SEO, from finding keywords that generate traffic to your website, to makings your site friendly to search engines, and finally to forging links to market your site. If you are confused about this stuff, you are not alone, and we’re here to help.


Why does my website need SEO?

The majority of web traffic is driven by Google, the leading major commercial search engine. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.

Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

Why can’t the search engines figure out my site without SEO?

Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.

In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.


What your site needs to boost SEO

There are many different components involved with SEO. It requires experimenting and much trial and error. To properly make your your site SEO friendly, you must do all these things to boost your site’s optimization.

  • Accessibility -Whether you’re on your phone or the computer, your site should look and work good. Responsive Web Design is the future, and if your site isn’t responsive, you are behind.

  • Website Content Quality – Content quality refers to the richness, recency and relevancy of the information on your website, and the structure it’s presented in. High content quality means having relevant and keyword-rich content structured with appropriate titles, headings, alt tags and links so that it’s easy for a user to follow and navigate.

  • Load Time – Patience shouldn’t be a required virtue to visit your website. And most visitors aren’t going to wait around if your website doesn’t load quickly. By compressing images and utilizing high-speed hosting, you’re able to keep your load time down, which keeps both your visitor and Google happy.

  • Location – Your website is competing for a spot of real estate on a search engine results page (SERP), and as with all real estate, location matters. Providing clear information in regards to where you offer your product or service is essential in helping Google categorize your business as a resource. For example, “Louisville’s Best Web Design Agency” will be much more impactful than simply stating “Best Web Design Agency”. Moral of the story? List your location and own it.

  • Security – SSL certificates are a must have for wesbites. SSL add top-notch security to your website, and make users feel more comfortable, especially if they’re submitting any type of personal information. Google sees SSL certificates as an extra measure of trust and accountability.

  • Technical Errors – Technical errors can often be avoided by making the effort to take the right measures. This means protecting against broken links by testing them, ensuring there’s no duplicate content on your website, confirming that website architecture is accurate and redirects are set up appropriately so your user can get where they want to go without any issues.

  • These explanations are intended to only be a fundamental explanation for each of these SEO basics. For any questions regarding SEO or any other matter. Contact us today.

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